• CSU Veterinary
    Teaching Hospital Website

    • 80% of development of the ~2,400 pages, images, videos, and documents that comprise the site's content
    • Managed the creation and implementation of the remaining 20% of content
    • Integrated the input of 24 veterinarians in a highly political and technical environment into the content and design
    • Key contributer in design decisions
    • Strategic planning of site organization

    Visit the VTH Website.

    CSU Veterinary Diagnostic Laboratories Website

    • 100% of design
    • Strategic planning of site organization
    • 100% of content development
    • Translation of highly technical and scientific content to appropriate, interesting, and informative content for a general audience.
    • Planning and execution of searchable database of tests and sample preparation available at the VDL

    The VDL website will launch in Fall 2011.

    CSU College of Veterinary Medicine & Biomedical Sciences Website

    • Team member for organizational and structural planning for integration of the site into Sharepoint 2010, and long-term, phased planning for conversion of 100% of site content- 10% of existing ~30,000 document site transitioned in phase 1
    • Development of new content/reworking of existing content for ~250 pages, images, and documents that comprise the Future Student & Current Student sections

    Visit the CVMBS Website.

    CSU CVMBS & VTH Social Media

    • Primary contributor to @CSUVetHospital and secondary contributor to @CSUVetMed&BioSci
    • Contributed to development of social media strategy and policy for the CSU College of Veterinary Medicine & Biomedical Sciences.
    • Collaborated to develop interactive social media presence, including student, faculty, and staff involvement in Twitter, Facebook, LinkedIn, YouTube, and Flickr

    @CSUVetHospital Twitter
    @CSUVetMed&BioSci Twitter
    CVMBS Social Media Policy

    CSU CVMBS Video Production

    • Pre-production, production, and post-production of online videos for use by the CSU College of Veterinary Medicine & Biomedical Sciences using a FlipCam, Premiere, and Soundbooth.
    • Responsible for 34(90%) of CVMBS online videos in some, if not all, elements of video production

    Samples of Produced Online Videos:
    Debunking DVM App Myths
    Day in the Life of a CVMBS Undergraduate
    What is Veterinary Medicine?
    CSU CVMBS YouTube Channel

    Natural Piano Center Website

    • Developed this ~300 document (pages, images, and interactive elements) commercial website using HTML, CSS, Javascript, and Flash elements.
    • Worked with business owners to revamp their logo to be more scalable from web to print
    • Provided clients with on-site training and guides so they could independently update their online materials

    Visit Natural Piano Center.
    View a Recommendation from this Project.

    CSU JTC211 Website

    • Created this site using HTML and CSS, following Colorado State University branding standards
    • Developed and hosted electronic resources on this site for students registered in JTC211, a course that guided students through the process of creating effective communication products, including photographs and websites
    • Required 18 students to use this site daily to access course notes and project advice and feedback

    This website is no longer in use.
    View Screenshots of this Site.

    Soft Machines Interactive Case Study

    • Designed a user interface to display the ~1,200 pages, images, interactive elements, and documents of the Soft Machines module. This interface was developed using HTML, CSS, and Javascript and was eventually used to house additional educational case studies.
    • Copy-edited case study content that was created by curriculum designers, and translated that content into something friendly for electronic consumption and navigation

    This case study is not publicly accessible.
    View Sample Screenshots.

    Interactive pH Scales

    • Digitized actual chemical pH indicator reactions using a high-resolution scanner to create 12 interactive pH indicator scales via Javascript
    • These scales were used by college students during laboratory work to determine the pH of chemical reactions using various indicators. The scales were viewed on a tablet computer embedded in the laboratory workstations.

    View pH Indicator Scales.

    Brightfuture Website

    • Volunteered my design services to develop a website using HTML to represent the non-profit Brightfuture, an organization that focuses on empowering underserved youth
    • Created a branding for the organization
    • Served on the organization's Board of Directors, focusing on fundraising ideas and methods of raising money to support the organization's programs

    View the Brightfuture Website.

  • Veterinary Teaching Hospital Advertisements

    • Developed a series of 8 advertisements that were shown on the Colorado State University campus to increase awareness that students, faculty, and staff can bring their pets to the Veterinary Teaching Hospital for quality and affordable veterinary care.
    • Built advertisements in 2010 and 2011 to run in the local area Dex phonebook.

    View Samples of the Campus Advertisements.
    View a Sample of the Phonebook Advertisement.

    Veterinary Teaching Hospital Brochure

    • Layout, design, and content of full-color 8-page brochure describing the services and quality of care offered at the CSU VTH.
    • Brochure distributed to clients at the Veterinary Teaching Hospital in the lobby, in exam rooms, and at events.

    View the VTH Brochure.

    Fort Collins Symphony

    • Developed a design concept used in all media for the 2009-2010 orchestra and symphony season.
    • Designed ticket vouchers, newspaper and electronic advertisements, bookmarks, postcards, and posters for the 2008-2009 orchestra and symphony season.
    • Completed layout of the 74-page program booklet, including 4 16-page rotating inserts and 5 rotating covers for the 2008-2009 orchestra and symphony season.

    View a Sample Program Insert.
    View a Sample Newspaper Ad.
    View a Sample Postcard.

    Veterinary Teaching Hospital Pharmacy Postcard

    • Designed a full-color postcard promoting the CSU VTH's unique compounding services.
    • This postcard was distributed to pharmacy clients in 2010.

    View the Postcard.

    CVMBS Social Media Card

    • Designed a full-color, standard business card to promote the College of Veterinary Medicine & Biomedical Science's social media outlets.
    • This card is distributed by employees at events and to faculty, staff, and students on campus.

    View the Social Media Card.

    Colorado Water Resources Research Institute

    • Responsible for layout and design of an approximately 35 page, black-and-white (with color cover), monthly newsletter.
    • Edited articles submitted by student, faculty, and professional authors for publication in the newsletter.

    View a Sample Newsletter.

    Aragon Educational Science Graphics

    • Designed graphics to represent chemistry concepts, such as intermolecular forces and chemical reactions.
    • These graphics have been used in middle school and high school chemistry courses in Fort Collins and Fort Morgan, Colo.

    View Samples of the Science Graphics.

    Advertisements for Baun Business Communications

    • Designed newspaper advertisement piece for Youth Orchestra of the Rockies' 2008 Spring and Summer programs.
    • Worked with Baun Business Communications on larger collateral pieces via Fort Collins Symphony Association, including newspaper and online advertisements, program books, and posters.

    View a Recommendation from Baun Business Communications for this Project.

    I.S.C.I.T.E Program Brand

    • Developed a brand for I.S.C.I.T.E, a program meant to transform the way science is taught from instruction that separates “learning science” from “doing science” to one where students begin with a “driving question” that leads to a set of observations, that reveal a pattern allowing them to detect phenomena that is directly linked to their observations and to the underlying theory.

    Black-and-White Print Photography

    • Shot, developed, printed, and matted monochrome photographs for leisure.
    • Used black-and-white film, photopaper, and standard darkroom equipment.

  • Academic Publications

    Larsen, J.N. & Martey, R.M. (2011). Adolescents seeking nutrition information: Motivations, sources, and the role of the internet. International Journal of Information and Communication Technology Education, 7(3), 74-85.

    Online Publications

    Larsen, J.N. (June 2011). Critter corner: Adopting a pet. Alumline, Colorado State University.
    Larsen, J.N. (May 2011). Critter corner: Your pet's oral health. Alumline, Colorado State University.
    Larsen, J.N. (Jan. 2011). Critter corner: Rabies vaccine for livestock and horses. Alumline, Colorado State University.
    Larsen, J.N. (Nov. 2010). Critter corner: Amphibians as pets. Alumline, Colorado State University.
    Larsen, J.N. (Oct. 2010). Critter corner: Running with your dog. Alumline, Colorado State University.
    Larsen, J.N. (Sept. 2010). Critter corner: The grieving process, natural and important. Alumline, Colorado State University.
    Larsen, J.N. (Aug. 2010). Critter corner: Caring for an older pet. Alumline, Colorado State University.
    Larsen, J.N. (July 2010). Critter corner: Protect your pet from rabies. Alumline, Colorado State University.
    Larsen, J.N. (June 2010). Critter corner: A treat fit for a dog. Alumline, Colorado State University.
    Larsen, J.N. (May 2010). Critter corner: S-s-s-snake!. Alumline, Colorado State University.
    Larsen, J.N. (Apr. 2010). Critter corner: Here, kitty, kitty!. Alumline, Colorado State University.
    Larsen, J.N. (Mar. 2010). Critter corner: Before you saddle up, check on this. Alumline, Colorado State University.
    Larsen, J.N. (Jan. 2010). Critter corner: The cat's meow, feline heart health. Alumline, Colorado State University.
    Larsen, J.N. (Dec. 2009). Critter corner: A delicious danger. Alumline, Colorado State University.

    Print Publications

    Larsen, J.N. (Oct. 2005). Sometimes you feel like a nut. Augustana Observer, 105(5).
    Larsen, J.N. (Apr. 2005). Student research profiles. Augustana Observer, 104.
    Larsen, J.N. (Feb. 2005). The taming of the flu: Mending misconceptions and thwarting transmission. Augustana Observer, 104.

    Writing Samples

    Thesis: Larsen, J.N. (2010). Adolescents and nutrition information-seeking: The role of the internet.
    Literature Review: Larsen, J.N. (2010). Spontaneous diffusion of information: An analysis of health communication via online social networks.
    Communication Evaluation Plan: Larsen, J.N. (2006). America Recycles day: A proposed evaluation of the information campaign.
    Seminar/Lecture: Larsen, J.N. (November 2, 2010). Nutrition 2.0: Using social media to communicate nutrition-related content. FSHN525, Colorado State University.

Jes Larsen is currently a Strategic Communications Specialist at Colorado State University who received her M.S. in Public Communication and Technology from Colorado State University.

She is an experienced web/print designer and content developer, her recent work including research and development of interactive features and design of private and commercial websites, including a current project developing and managing the creation of interactive content for a 50,000+ page family of sites.

Her research focuses on health and nutrition communication, with a particular interest in studying ways to improve how information about food is learned and communicated about through online channels.